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Seven Reasons You Need Fresh Professional Headshots!

If you think you might need updated professional headshots, you are probably right! And with new studio space in historic downtown New Smyrna Beach, Florida, getting those headshots done at Kelly Robinson Photo is easier than ever before. Together, we will discuss your industry, style, and goals to ensure we create images that facilitate your professional success. Your session may be outdoors with natural light, in the studio, or a combination of both. We are always ready to accommodate your unique needs! And just in case you are still on the fence, here are seven more reasons you need fresh professional headshots:

  1. Credibility + Professionalism. Your first impression is rarely when a new customer or client first steps through your door. It's far more likely that potential clients, employers, and collaborators will have visited your social media profile(s) or website well before you meet face to face. A professional headshot will ensure you appear credible and confident.

  2. Help customers and clients get to know who you are. When people visit your website, they want to get to know you and your business. A professional headshot serves as a great introduction. However, if your headshot is from five or ten years ago, shows a drastically different appearance, or is a cropped grainy snapshot of you and your dad from your Aunt's second wedding 3 years ago, it probably isn't an accurate reflection of who you are professionally.

  3. Set yourself apart. If you have noticed the number of people without one, it's easy to see how a great profile photo on LinkedIn will set you apart from the competition.

  4. Help connections, customers and clients remember you. A current professional headshot is as great visual cue for others to remember you by so the next someone needs your services, you are the first person they think of!

  5. Consistency and Branding. Many people consider branding as something only for a company or product but it is very applicable to individuals as well as the company as a whole. Often a company doesn’t have consistent professional headshots. Some may be cropped snapshots, some have no profile shot at all, some are selfies, and (hopefully) a few are professionally-taken. On the other hand, imagine seeing the drop down of a company's employees where each person looks professional, consistent, and like a team. This presents a huge value for both the company image and the individuals employed by it.

  6. Get Found Online. You have probably heard of search engine optimization, or SEO - the practice of strategically optimizing website elements in an effort to help it perform better in search engine results. There are many elements to SEO, and one element is images. Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results.

  7. Marketing Versatility. When marketing your business online, photos are versatile and valuable content. Great headshots can be used to build your entire web presence including your personal or employer's website, blog, and social media profiles (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, etc.). In print, your headshots can be used in brochures, business cards, and all forms of promotional materials. The possibilities are endless!

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